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The artist contributes his £25k prize Mercury Prize to grassroots concert halls

The singer holding Mercury Prize in his hometown
Sam Fender was awarded the Mercury Prize in October in the North East

The star has handed over the complete sum of his £25k honor winnings to the trust for venues, which operates to protect the UK's small concert spaces.

He was awarded the cheque on 16 October as his third album People Watching was chosen as the outstanding release of the past year.

The musician has decided to hand the money over to the trust, in recognition of the essential function local spots fulfilled in his beginning days.

"As an artist couldn't be pursuing what I am doing today if it hadn't been for all the performances I performed around the North East, and elsewhere, when I was starting out," stated the artist. "These venues are legendary, but they are struggling."

From early 2023 onward, at least 150 of these locations have ceased operations – roughly 16 percent of the total UK scene.

Recently, major artists like Pulp, Coldplay, Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its attempts to help venues survive, by applying a minor surcharge to their ticket costs, which supports independent venues.

Sam Fender also participated, raising more than £100,000 on his recent tour to support numerous grassroots venues across England, Scotland, and Wales.

The money supported locations that were confronting imminent closure due to issues stemming from flooding, fires and personal losses, as well as licensing issues, conflicts and sound issues.

Some locations obtained funding support in modernizing amenities and sound and lighting systems that positively impacted artists and fans.

"The concept that revenue from concerts in major spaces backs the smaller venues, where it kicks off for musicians like me, is just logical," Fender has said.

The band Pulp performing
The group are one example who donated their award prize money to charity

He is far from the only musician to contribute his Mercury Prize funds to good deeds.

When the band won the trophy in the year 1996 for their release their work, lead singer Cocker announced that the group would give their cash to the organization War Child.

That year, rapper and singer the artist divided her award across multiple organizations, like the NSPCC and a Sickle Cell organization.

"I also donated a grand to the center, to their classes, because I trained in gymnastics when I was a child and they needed better apparatus," Ms Dynamite told outlets.

Two years ago, Ezra Collective gave their winnings to the community center that developed their act, as well as other grassroots music organisations.

Also the 1994 recipients M People gave their winnings to a charity for MS after a acquaintance was found to have the illness.

"Receiving the award was sufficient," stated singer the singer. "The money was the cherry on top but we could do without the cherry, because we had the honor. So our winning impacted somebody else's life."

In the past week, the Music Venues Trust announced it had rescued several grassroots venues in the South East, by bringing them into local control.

The Joiners in Southampton and the second in the city were purchased under the Own Our Venues initiative, which is backed by Arts Council England and supporters who acquire "shares" in the buildings.

By

Jeffery Irwin

A seasoned business strategist with over a decade of experience in international markets, specializing in digital transformation and growth hacking.

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